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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The process of establishment of an ECDL test center at the example of the HTH system, Inc.
 Boyarintseva, Evgeniya ; Topolová, Ivana (advisor) ; Kubálková, Markéta (referee)
This bachelor thesis deals with describing a process of establishment of an ECDL test center. It concentrates on the process of accreditation of a new ECDL test center in general, than on accredition process specialized for the enterprise HTH system, Inc. which is a real candidate now. After that there is described a marketing research which was made for better understanding of the preferences of potential clients of an ECDL test center. On basis of this research there were assumed target groups of ECDL test centers and was drafted a marketing campaign for HTH system, Inc.
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